Art on the Outside Program

The City of West Hollywood's Art on the Outside (AOTO) program is a public art initiative designed to fund the temporary display of rotating art exhibitions in publicly accessible locations such as parks, traffic medians, and communal areas of City-owned facilities. The program's mission aligns with enhancing public spaces and enriching the cultural landscape of West Hollywood by making art accessible to its residents and visitors. It supports a variety of art forms, including sculpture, murals, digital screen-based artwork and projections, and performance art, contributing to the City's vibrant artistic identity. The primary beneficiaries of the AOTO program are individual artists, curators, and non-profit arts organizations based in the United States, particularly those representing emerging, mid-career, and established artists. The program aims to provide opportunities for these artists and organizations to showcase their work, gain exposure, and engage with a broader public. The impact goals include fostering artistic expression, promoting cultural diversity, and creating engaging public environments that stimulate dialogue and appreciation for the arts. The program prioritizes proposals for temporary public art projects that can be displayed for durations typically ranging from 6 months to 3 years. While new artworks are eligible, the AOTO program is particularly well-suited for exhibitions of prefabricated artworks that require minimal modification for installation, largely due to funding limitations. This focus ensures efficient use of resources while still supporting a diverse range of artistic endeavors. Evaluation criteria emphasize artist qualifications, aesthetic appeal, diversity, proposed budget, public safety, material integrity, and suitable location. Expected outcomes of the AOTO program include an increased presence of diverse public art across West Hollywood, greater public engagement with artistic and cultural experiences, and enhanced opportunities for artists to contribute to the public realm. Measurable results could include the number of artworks displayed, the duration of exhibitions, audience engagement metrics, and feedback from both artists and the community. The program's strategic priority is to integrate art into daily life, reflecting the City's commitment to culture and community well-being. The City of West Hollywood's underlying theory of change for the AOTO program is that by funding and facilitating the display of temporary public art, it can cultivate a more aesthetically rich and culturally vibrant urban environment. This, in turn, is expected to enhance civic pride, stimulate local engagement, and support the professional development of artists and arts organizations. The program operates on the belief that accessible art can positively impact quality of life and foster a dynamic community spirit.